Free Download: Using Social Media and Web Marketing to Build Your Business

Web and social media websites have become increasingly important to marketing a business successfully. The rise of countless Web and social media tools has given marketers new, cost-effective ways to communicate with customers and prospects. The goal of your organization’s Web presence should be to maintain good relations with customers and also to drive targeted visitors to your website and convert them into customers. This article will outline the steps you should take to develop a comprehensive social media and Web marketing plan for your business. To maximize your organization’s success, this article will cover Web development, SEO, Web advertising, emails and e-newsletters, social media, social media content, monitoring your social media and Web marketing success and a social media and Web marketing check-list.