Using Video Ads on Facebook
Facebook video ads allow you to reach more people who matter to your business. With over 50% growth in viewing, video ads on Facebook are a great way to drive awareness, capture lead generation and close online sales for your company. According to an IDC “Always Connected” report, people return to Facebook’s news feed on average 14 times a day. By advertising on Facebook with video, you can target real people based on their interests, behaviors, age, gender and location across a range of devices such as desktop, tablet, or smartphones.
According to its own earnings reports, as of the third quarter of 2016, Facebook sees 1.79 billion active users a month. Also, as of January 2016 (the most recent information), more than 100 million hours of Facebook videos are viewed daily. Needless to say, that’s a large potential audience for you to market your goods and/or services to. Not only is it a large potential audience, but video advertising on Facebook is also more cost-effective than traditional advertising such as television, Facebook video ads we have run for our clients see an average CPC (cost-per-click) of $2.15 and an average CPM (cost-per-1,000 impressions) of $15.92.
Facebook video ads work on an objective-based system. Whether your objective is to increase overall brand awareness, drive traffic to your website, increase lead generation or online sales, Facebook video ads are effective in engaging your target audience and achieving your business objective.
A Facebook video ad could increase brand awareness by showing your video to as many people within your target market as possible, as per your allotted budget. Facebook video ads can drive traffic to your website by encouraging users to click on a “Learn More” button and also drive prospective buyers with a “Shop Now” button. By attaching a form to your ad, Facebook users can exchange their contact information in a request for more information from your company. Similarly, if you want to drive traffic to and capture leads from your site, we can develop a landing page with a contact form which stores that information as well.
Right now when you create a video ad on Facebook, that ad gets shown in the News Feed of your target audience, just as if it were any other type of content a user views on a daily basis. As stated earlier, these videos garner more than 100 million hours viewed on a daily basis.
As recently reported by the Wall Street Journal, Facebook is going to start testing 15-second advertisements mid-roll of organic videos. This means that, if you are viewing a video posted by your favorite news outlet, chances are there will now be a 15-second ad in the middle of that video you started watching. This is just one way that Facebook is experimenting with expanding their video ad presence, and it indicates that they don’t plan on dropping it anytime soon.