Too Cold to “Chill” at Home?

Getting Consumers off the Couch and into Your Store During Bad Weather

This year’s bitterly cold temperatures seem to have cooled the enthusiasm for popular winter activities, such as sledding, ice skating, and – even to a certain degree – going out to dinner, the bar, or the movies. Restaurant and destination managers are well-aware of the reluctance of their consumers to come out during unseasonable weather, but that doesn’t mean these businesses need to hit the brakes. Continue reading “Too Cold to “Chill” at Home?”