Restaurant Marketing Blog
March on Long Island this year came in like a lion. But as the spring softens, sunny skies and high temperatures will pull customers out of their wintry blues and into shops, restaurants and destinations. Now’s the time to take a critical look at the way your business is run, and how to tailor your marketing plan to accomplish your goals. Give your company’s marketing strategy a makeover that...Read More
How to Optimize Your ROI with Call Tracking
With any marketing campaign, there is one thing all business are interested to know: what’s my return on investment (ROI)? In other words, ROI determines how much profit is made from a business’ marketing efforts after its costs are factored out.
The business that your digital and traditional advertising methods drum up depends...Read More
Getting Consumers off the Couch and into Your Store During Bad Weather
This year’s bitterly cold temperatures seem to have cooled the enthusiasm for popular winter activities, such as sledding, ice skating, and - even to a certain degree - going out to dinner, the bar, or the movies. Restaurant and destination managers are well-aware of the reluctance of their consumers to come...Read More
The “most wonderful time of year” opens heart and wallets, offering great benefits to restaurants and destinations; but, thanks to fierce competition, it also presents great challenges. Follow these steps to make your business, small or large, stand out from the crowd this holiday season.
Step 1: Recognize the common and effective trends. See if these will work for you....Read More
Earlier this year, Google added insight reports, tailored actionable buttons (think take-out ordering or hotel reservation booking) and bulk upload spreadsheet functions to its Google My Business features. Though all are especially helpful to restaurants, the latter is a great tool for businesses with more than one location (and, thus, more than one listing on Google) as it enables page owners...Read More
Online reviews and forums have made it much easier for people to communicate their experiences with products or places, which, for businesses, can be a blessing and a curse. Although reviews are a reliable mode of expanding brand awareness, one bad streak in online reviews could scare potential customers away. Management must act quickly and respond thoughtfully to customers in order to...Read More
Facebook video ads allow you to reach more people who matter to your business. With over 50% growth in viewing, video ads on Facebook are a great way to drive awareness, capture lead generation and close online sales for your company. According to an IDC “Always Connected” report, people return to Facebook’s news feed on average 14 times a day. By advertising on Facebook with video, you can...Read More
Building an online presence is crucial to the success of any contemporary business. From a website to social media, the modern business must create a solid web presence to keep up with today’s most common method of new business acquisition: the Internet.
Search engines are certainly the most popular method for potential new customers to find local businesses, and Google is chief among...Read More
Wine N’ Dine is a new i0s exclusive in the App store. Though it was released a few months ago, major improvements were made to the app as of October 5th, 2016. This app uses your location to show you images of dishes from restaurants near you. It is not your regular photo app, this app is for photos of your meals only.
The user has the option to upload a photo by taking a picture on...Read More
Let’s face it, summer usually gets the ball rolling for consumers to eat a little healthier; well to try at least. Just because summer is over doesn’t mean consumers want to dive right into heavy eating, especially with holidays approaching, and we all know how food is an important part of the holiday season.