New Features in Google My Business

Earlier this year, Google added insight reports, tailored actionable buttons (think take-out ordering or hotel reservation booking) and bulk upload spreadsheet functions to its Google My Business features. Though all are especially helpful to restaurants, the latter is a great tool for businesses with more than one location (and, thus, more than one listing on Google) as it enables page owners to collect information for all locations to one central location. Continue reading “New Features in Google My Business”

Using Video Ads on Facebook

Facebook video ads allow you to reach more people who matter to your business. With over 50% growth in viewing, video ads on Facebook are a great way to drive awareness, capture lead generation and close online sales for your company. According to an IDC “Always Connected” report, people return to Facebook’s news feed on average 14 times a day. By advertising on Facebook with video, you can target real people based on their interests, behaviors, age, gender and location across a range of devices such as desktop, tablet, or smartphones. Continue reading “Using Video Ads on Facebook”

What You Need to Know About the New Google My Business

Building an online presence is crucial to the success of any contemporary business. From a website to social media, the modern business must create a solid web presence to keep up with today’s most common method of new business acquisition: the Internet Continue reading “What You Need to Know About the New Google My Business”

Healthy Food? Healthy Business!

Let’s face it, summer usually gets the ball rolling for consumers to eat a little healthier; well to try at least. Just because summer is over doesn’t mean consumers want to dive right into heavy eating, especially with holidays approaching, and we all know how food is an important part of the holiday season. Continue reading “Healthy Food? Healthy Business!”