Facing stiff competition in a difficult economy, members of the restaurant, caterer, hotel, country club and spa industries must ensure that their limited marketing resources are properly deployed on proven programs that obtain the best results. The Dining Out Marketing Group works with its restaurant, concert hall, carnival, zoo and marina clients to develop comprehensive marketing programs that best target key audiences. This usually takes the form of developing excellent collateral materials, including logos, comment cards, rack cards, brochures, menus, e-newsletters and direct mail, along with television, radio, print and web-based advertising. We work with our restaurant and tourist destination clients to develop marketing programs that will not only bring past patrons back, but will also identify and bring in new customers.