Today, video extends much further than television advertising. With the arrival of social media networks, including Facebook and YouTube and others, restaurants, caterers, hotels, zoos and carnivals can now use video production more effectively to tell their story. Every restaurant, caterer or tourist destination should have video on their website to help put their best foot forward and provide website visitors with a positive overview of the experience they will encounter when they choose you. Few things beat TV when it comes to creating brand awareness and reaching mass audiences. Your television commercials, event videos, interviews and overview videos can be shared using social media to engage followers and build interest in your cause.