PR, social media and web-based marketing can work wonders for just about any restaurant, caterer, entertainer, concert hall, carnival and zoo. However, when we need to communicate with large masses of potential customers in a short period of time, it is often necessary to turn to advertising to get the job done. In lean times, this doesn’t mean throwing large sums of money on a multitude of media outlets. Instead, Dining Out Marketing Group works with its restaurant, hotel, spa, marina, golf and country club clients to best identify and narrow the target market, while identify the form of advertising that will work best to reach the target. We’ll first recommend and take advantage of lower cost web and social media advertising opportunities, and then recommend television and radio advertising if budgets allow, and will also recommend print advertising where appropriate.