Using E-Blasts to Promote Your Business

Send e-blasts regarding events and specials to market your company and gain visibility.

E-blasts are great marketing tools that can help get the word out about your business’ upcoming events, specials, discounts, or company news. They can also be used to send greetings to your customer and prospective customer databases. For instance, for holidays, you can use an e-blast to send special offers and holiday greetings.

How to Design an E-Blast

Depending on the content of your e-blast, you need to work to create a design that highlights the main purpose of the blast. For example, if the purpose of the e-blast is to inform customers about an upcoming event or discount, be sure to display that information directly at the top. This way, it is the first aspect of the email people see and read.

Check out these e-blasts we’ve created for some of our clients recently:

For e-blasts that serve as holiday greetings, they can be a little more informal and fun. One great thing about sending holiday greetings is that it promotes your business without directly talking about your business. Therefore, customers won’t view the email as a promotion (even though it works in a similar way). It also reminds customers of your business during the holiday season and might increase your sales. When appropriate, include a special offer as part of your greeting.

How to Send E-Blasts

To send an e-blast to a wide range of customers and clients, it would be beneficial to use a service such as Constant Contact or MailChimp. These allow you to send emails to a large database of email addresses at one time. You can even separate your customers into different lists such as current customers and prospective customers. With these lists, you could send an email regarding a discount for first-time customers to only the prospective customer list. Another email describing a deal specifically for current customers can be sent to that respective list.

To learn more about how to create and utilize e-blasts to promote your business, please contact us at 631-207-1057 or email us at johnzaher@diningoutli.com.

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